It is generally recognized, that a strong civil society is democracy and progress in ground. Development of democracy in the country generally decided according to the impact of State and the extent to which the public works civil society organizations, now known as non-governmental organizations. The more active civil society in the country, the state administration is "transparent". Non-governmental sector development is one of the main functions of the state improvement opportunities, as the State may dispose of its functions the NGO sector. As the organization's image in one of the earliest forms media and non-governmental organizations are not profit-making organization, without the necessary financial resources that could be used for publicity for the organization's image-making, it is essential to analyze the information about the communication within the space of NGOs to the media. Object of this work - Lithuanian media communicated image of NGOs in 2009-2011. The aim of this work - to explore how non-governmental organizations, the image formed by the Lithuanian media. The main tasks of the job: the NGO sector to carry out the roles and functions of the public in the development of the theoretical analysis of non-governmental organizations to identify the characteristics of the image, the media's role in shaping the image of NGOs, the media image of the obstacle.
Master's thesis on the basis of modern theories of communication ("agenda setting", argumentation theory) is covered by nongovernmental organizations, the image of the newspaper “Lietuvos Rytas”, a news portal “Delfi.lt" and NGOs portal “3sektorius.lt" from 2009 to 2011, analyzed by the NGO agenda design features in the Lithuanian media.
Following the quantitative and qualitative media content analysis, and interviews with people working in the non-governmental sector, it is concluded that at present a hypothesis - in the public interest, the uncertainty which the media image of the controversial non-governmental organizations - have been confirmed. The study revealed that the NGO legal framework inaccurate media do not accurately, NGOs controversial image.
Raktažodžiai: non-governmental organizations, image, media