It is pending in this work a need of organizational culture and personnel creative activness in organization to reach the main objective of its’ – efficiency. It is shown personnel creativity and innovation importance to organization in this work, represented organizational culture, personnel creativity, marketing culture and structure and internal marketing theoretical analysis. Operating data of survey there were discovered personnel needs, attitude to organization, innovation, the way organizational culture should be, the importance of head and personnel part in organization. There was made a model of correlation between organizational culture and personnel creative activness and their influence on company’s efficiency with reference to survey results. The conclusions and suggestions were drawn after sifting theoretical and practical aspects of correlation between organizational culture and personnel creative activness and their influence on company’s efficiency.

Raktažodžiai: innovation, organization, organizational culture, personnel, personnel creativity.