Šližienė, Simona - Magistro baigiamojo darbo autorius
Mačerinskienė, Irena - Magistro baigiamojo darbo vadovas
Žvirblis, Algis - Magistro baigiamojo darbo recenzentas
Jasinavičius, Rimvydas - Magistro baigiamojo darbo vertinimo komisijos narys
Kazlauskienė, Eglė - Magistro baigiamojo darbo vertinimo komisijos narys
Vijeikis, Juozas - Magistro baigiamojo darbo vertinimo komisijos narys
Žitkienė, Rima - Magistro baigiamojo darbo vertinimo komisijos narys
Mačerinskienė, Irena - Magistro baigiamojo darbo vertinimo komisijos narys
Rudzkienė, Vitalija - Magistro baigiamojo darbo vertinimo komisijos narys
Rainys, Gediminas - Magistro baigiamojo darbo vertinimo komisijos pirmininkas
Mykolo Romerio universitetas - Mokslinį laipsnį teikianti institucija
Company‘s business environment elements, their influence evaluation on company‘s work is analysed in final master‘s work. Research of business environment is an essential subject to all companies because the results of work depend on it.
Business is an independent activity, which more or less depends on many conditions, including the environment. Business environment leads the result of company‘s operations and even survival of the business. Environment and business relations play an important role, therefore it is necessary to assess the relationship between the firm and the surrounding environment.
The problem of the master‘s work is the problem of the business environment factors, it means, what is and what impact has a business environment factors for the company. Master's final work destination - the business environment. Purpose of the study - to distinguish environmental test methods and use them in environmental research, also assess UAB Vėtrūna's business environment and impact. Objectives - identify the structure of the business environment, to specify the special and general environment, to examine testing methods of the specific and general environmental, to discuss assessment methodology of the company's environmental research and impact, under the proposed methodology to perform analysis of the target company‘s environment. Research methodology is based on an analysis of scientific literature, statistical data analysis, legal analysis of the documents, systematization and analysis data, PĮSETA study, five forces model, Boston consulting group matrix, a matrix of strategic competitors, SWOT analysis, graphical data representation.
The master‘s work defined the concept of business environment, are overviewed the business environment classification. Provided some of the business environment component tests to review their strengths and weaknesses. Based on the theoretical part of the selected components, methods of testing carried out actually operating the business environment survey. After theoretical analysis methods were discussed and business environment analysis was performed conclusions and suggestions were through which we can suggest that business is more or less dependent on environmental conditions, that environment has a big value for business and its results, that different authors in different ways define the business environment and distribute forces different.
Structure: introduction, business environment – the essential factor in construction business developing, reseach of envirinoment theories and methodologies, research of environment of JSC „Vėtrūna”, conclusions and suggestions, references.
Master’s work consist of: 84 p. text without appendixes, 29 pictures, 15 tables, 51 bibliographical entries.
Raktažodžiai: business environment, research, task environment, general environment, analysis methods