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eLABa objektas: "Statybinių įmonių įvaizdžio kūrimas", 2007,D:20070816:163530-81049 |
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Selevas, Aivaras - Magistro baigiamojo darbo autorius
Garalis, Algirdas - Magistro baigiamojo darbo vadovas
Žalys, Linas - Magistro baigiamojo darbo recenzentas
Pelikša, Mykolas - Magistro baigiamojo darbo vertinimo komisijos narys
Stoškus, Stasys - Magistro baigiamojo darbo vertinimo komisijos pirmininkas
Šimaitytė, Diana - Magistro baigiamojo darbo vertinimo posėdžio sekretorius
Šiaulių universitetas - Mokslinį laipsnį teikianti institucija
The peculiarities of the construction companies image
The masters work theme: peculiarities of the construction companies’ image formation. |
At the final stage of the theoretical part the importance of the organizations image, its conception, features and types are analyzed. Also the technique analysis of companies’ image formation, organizations image creation and management strategy are described. |
At the practical part an opinion of employers and employees about the importance of construction companies’ image, factors of its creation and the benefit is analyzed. |
The research showed that the meaning of the construction company image was understood by the both sides. Also the participants realized its importance. |
In the final part of the masters’ work the conclusions and recommendations are given. |
Raktažodžiai: Peculiarities, construction, companie, image |