Final report included three main parts: theoretical, analytical and results. In theoretical part has been done companies’ connection with partner’s groups theoretical substantiation in market aspect, e.i. work is based on marketing connections theory. In the second analytical part there is presented research method, described research contingent. In the part of research result analyses there is carried out companies’ connections estimation with partner’s groups in Lithuania’s clothing and textiles industry sector. According to expert’s inquest results, companies’ connections expression ways with partners groups are analyzed and there is created connections estimation model.

Raktažodžiai: Ryšių marketingas, ryšiai, partnerių grupės, ilgalaikis bendradarbiavimas, pasitikėjimas.