The main idea of this work was to find out the marketing strategy of Private Company “Inesa”. The strategy formation and marketing practice is the most important activity, while we can find out the consumers and their needs. Company “Inesa” sells theirs product direct to the consumer, which is why the marketing actions have influence to company’s successful activity.

The merits and demerits of Private Company „Inesa“ have been detailed, the possibilities and the dangers have been evaluated. On the research ground, the consumers attitudes to the shops „Batas Fashion“ and new name „Millena“ positioning were examined.

The most important marketing strategies in the company are the improving the assortment, policy prices, distribution of the goods, the strategies of promotion and positioning, the competitive strategies.

Raktažodžiai: marketing, marketingas, strategija, strategy