The understanding of competitive strategy as it is presented in scientific literature by many scientists is being analyzed in the master’s work. The theoretical presumption of competitive acquisition is analyzed. Following the methodology of strategy formation proposed by R. Jucevičius, G. T. Palubinskas, A. Vasiliauskas, the competitive strategy formation model of financial enterprises is prepared which consists of the analysis of external and internal environment, preparation of competitive strategy, evaluation and implementation. Appealing to the competitive strategy formation model in the financial enterprise, the competitive strategy of Joint Stock Company „Hansa Lizingas” which functions in Lithuanian leasing market, has been formed. Modeling the competitive strategy of Joint Stock Company „Hansa Lizingas” the PEST model was used to evaluate the external environment, and the analysis of competitive environment was carried out. Evaluating the competitive ability of the company, SWOT and internal section analysis were applied. The manager of the Joint Stock Company „Hansa Lizingas” was interviewed.

Raktažodžiai: konkuravimo strategija, competitive strategy